This is a viral campaign back by Proctor & Gamble featuring this fictional 16 year-old boy, Zack who wakes up one morning only to have his “guy parts” replaced with “girl parts!” They even launched a blog, with professional videos etc… on zack16.com. Proctor & Gamble is not yet sure how they will make the connection to Tampax, as this was a test run to see how the response to Zack and how viral this campaign actually goes. Wouldn’t it be nice if guys could actually see what it takes to be a woman! ha!
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